Metaphysical Poetry By John Donne - 1590 Words

Feras Mohammed Awaga Grade 11 B Metaphysical Poetry According to English language, when metaphysical is divided into two words ‘meta’ is defined as after and physical remains as it is. Thus metaphysical means after the physical. The definition above was according to English language, however according to poetry is†¦. Many poets got involved in metaphysical poetry like: Samuel Johnson who wrote his book which is known as ‘’Lives of the Most Eminent English Poets’’, Henry Vaughan, Andrew Marvel, Richard Crashaw, George Herbert and finally who was the main founder, John Donne. John Donne (1572 - 1631), the founder of the Metaphysical school of poetry, lived and wrote during the succeeding reigns of Elizabeth I, James 1 and Charles I. His early life was passed in dissipation and roguery, much occupied with secret love-making, elopement, imprisonment, and lawsuit over his marriage, but he later turned a saintly divine and ended as the illustrious Dean of St. Paul’s Cathedral, London. His poems can be divided into two categories: â€Å"the youthful love lyrics, published after his death as Songs and Sonnets in 1633, and the later sacred verses†, published in 1624 as Devotions upon Emergent Occasions , which show the intense interest Donne took in the spectacle of mortality under the shadow of death, a vision that haunted him perpetually, and inspired the highest flights of his eloquence. John Donne was a metaphysical lyrical poet famous for his use of the metaphysicalShow MoreRelatedMetaphysical Poetry of John Donne1441 Words   |  6 PagesLiterature Mrs. Hendricks November 1, 2012 Literary Analysis of John Donne This examination of John Donne’s metaphysical poetry includes analysis of Donne’s use of topic, structure, scansion, style and theme. John Donne is known as one of the best writers of metaphysical poetry, a genre of poetry that is characterized specifically by themes of knowledge, intellect, and having a somewhat unrecognizable meter or rhyme. Metaphysical poetry forsakes pure and genial nature of other Elizabethan poets. ParadoxRead MoreJohn Donne s Metaphysical Poetry2151 Words   |  9 PagesJohn Donne’s metaphysical poetry is where theology crosses with sexuality. The connection between spiritual love and erotic love becomes apparent. Throughout his whole life Donne found love in everything. In his early life his focus was on the love of women, and then it transitioned to the love of his wife, and ultimately the love of God. His work defines the unity of these contrasting ideals in every man and woman. ‘Batter my Heart’ and ‘The Ecstasyâ⠂¬â„¢ displayed the connection that can be found betweenRead More Metaphysical Conceit in the Poetry of John Donne Essay2129 Words   |  9 PagesMetaphysical Conceit in the Poetry of John Donne      Ã‚  Ã‚   Many of John Donnes poems contain metaphysical conceits and intellectual reasoning to build a deeper understanding of the speakers emotional state. A metaphysical conceit can be defined as an extended, unconventional metaphor between objects that appear to be unrelated. Donne is exceptionally good at creating unusual unions between different elements in order to illustrate his point and form a persuasive argument in his poems. ByRead MoreTHE MAIN FEATURES OF THE METAPHYSICAL POETRY ILLUSTRATED BY JOHN DONNE1637 Words   |  7 PagesFEATURES OF THE METAPHYSICAL POETRY ILLUSTRATED BY JOHN DONNE The term metaphysical poetry is used to describe a certain type of 17th century poetry. Metaphysical poetry is concerned with the whole experience of man. It means that the poetry is about showing knowledge and thoughts from different areas of experience, especially about love, romantic and sensual; about mans relationship with God and about pleasure, learning and art. Metaphysical poems are lyricRead MoreJohn Donne1376 Words   |  6 PagesJohn Donne is the name in English Literature who gave new direction to the literary activities of his age. He is in a sense founded the metaphysical lyric, which was practiced by scare of writers. As Dowden says, â€Å"We are told that in the decline of the greater poetry of the Elizabethan period, a metaphysical school arose and that John Donne was the founder or the first eminent member of this school.† John Donne set up a new tradition in versification by and large Donne must be regarded as an originalRead MoreCharacteristics of Metaphysical Poetry876 Words   |  4 PagesWhat is a metaphysical poem? Metaphysical poetry is concerned with the whole experience of man, but the intelligence, learning and seriousness of the poets means that the poetry is about the profound areas of experience especially - about love, romantic and sensual; about man s relationship with God - the eternal perspective, and, to a less extent, about pleasure, learning and art. Metaphysical poems are lyric poems. They are brief but intense meditations, characterized by striking use of witRead MoreElements Of Metaphysical Poetry1092 Words   |  5 PagesDuring the 1600s, a group of poets created a type of poetry known as metaphysical poetry. Metaphysical poetry is a type of poetry that is devotional and mystical in content; it incorporates intellect, logic, and argument to demonstrate concepts such as love and death. Metaphysical poems have the elements of metaphors, metaphysical conceits, paradoxes, and analogies. Metaphors and metaphysical conceits, a type of extended metaphor, are used to show a connection between two things that are not similarRead MoreThe word Wit has multiple definitions, most of which metaphysical poets use in their distinctive1400 Words   |  6 Pagesdefinitions, most of which metaphysical poets use in their distinctive poetic style. Definitions for wit include: â€Å"the keen perception and cleverly apt expression of those conne ctions between ideas that awaken amusement and pleasure† (Dictionary.com 2014) and â€Å"understanding, intelligence, or sagacity, astuteness† (Dictionary.com 2014). In this paper I will unpack the main features of metaphysical poetry and explore the relevance of wit and conceit in relation to John Donne’s works. FurthermoreRead MoreMetaphysical Poetry1246 Words   |  5 PagesMetaphysical Poetry: Much More Than Wit The two main views of metaphysical poetry, as composed by poets A.E. Housman and T.S. Eliot, are vastly different. Eliot’s view of metaphysical poetry is a very positive and respectful one. He admires the uniqueness of the metaphysical poets when he describes them as â€Å"reflective poets† as opposed to merely intellectual ones. Eliot says they have the ability to â€Å"feel their thought as immediately as the odor of a rose,† compared to the strictly thought-drivenRead MoreAnalysis Of A Valediction Forbidding Mourning 1108 Words   |  5 Pagespoem, A Valediction: Forbidding Mourning, John Donne employs conceit, symbolism, and tone to poetically paint a picture of the true love that exist between a man and his wife. John Donne was born on January22, 1572 to a Catholic family in England. (John Donne Biography) In his twenties Donne spent a lot of money on women, books and traveling. ( John Donne Biography) In 1601 Donne became a member of Parliament and married Anne More. ( John Donne Biography) Neither of the families approved

Leadership And Its Theory Of Leadership - 883 Words

Leadership Leadership has been around for thousands of years, yet experts are still unable to agree on a universal definition. Perhaps it is because leadership is a complex, multidimensional concept that continuously evolves. Nevertheless, explaining leadership and its theories and approaches is a monumental task (Henman, n.d.). According to Day and Antonakis (2012), leadership is essentially an influencing process. Its effectiveness largely depends on leadership behaviors and followers perceptions, as well as the context in which the influencing process occurs. Early leadership theories suggested exceptional leaders are born rather than made. Currently, most researchers believe leadership skills can be learned (Carbone, 2009). Leader development is the process of expanding a person s capacity to be effective in leadership roles and processes (Uhl-Bien Ospina, 2012). This development is achieved through knowledge, experiences, and a commitment towards improvement. As mentioned, business environments are dynamic and ever changing; therefore, leadership development is a lifelong process. However, the focus of development will change over time. For example, emerging leaders might focus on identifying the purpose of specific leadership theories and evaluating their appropriateness, usefulness, and effectiveness. In contrast, seasoned leaders are in a position to polish their skills, evaluate their approach, and refine their style to ensure they remainShow MoreRelatedLeadership And Leadership Theory Of Leadership1341 Words   |  6 PagesLeadership Application Jesus Cabral Brandman University The author of this paper has been in various leadership positions for over 20 years. Some positions held by the author have been team leader, Operations Manager, General Manager, and Director of Operations. The author has lead teams with various degrees of education and from many cultures. The leadership theories studied during OLCU 400 will assist this leader though experienced to become much more effective and focus on thoseRead MoreLeadership Theories Of Leadership And Leadership Essay771 Words   |  4 PagesLeadership is important because it helps followers reach a common goal. There have been several studies based on effective leadership. The definition of leadership has evolved over the years adapting to the different views of the world. Leaders have influence on their followers they are looked up to. Being a leader means there will be interaction with different behaviors and personalities. Effective leaders sometimes have to adjust their style approach by the situation they are in. Every followersRead MoreLeadership Theory : Leadership Theories Essay849 Words   |  4 PagesTwo Leadership Theories Kendric Identify With. In another course, Organization Behavior Communication, the author of this paper was asked to identify his leadership theory, one leadership theory the author identified with was the visionary leadership style. According to the article Leadership Styles, published in the Wall Street Journal, visionary leadership requires the leader to start the employee off. Leaders that fall under the visionary leadership styles, tend to give little direction andRead MoreTheories Of Leadership And Leadership Theories1234 Words   |  5 Pagesthat they lead. This case study aims to compare three of the more popular theories of leadership. These leadership theories are situational leadership, trait theory and transformational leadership. Summary of Theories Situational leadership, developed by professor Paul Hersey and author and consultant Ken Blanchard. Their approach was based off of a 1967 article by W.J. Reddin called The 3-D Management Style Theory. In his article, Reddin discusses the need to have different styles basedRead MoreLeadership Theory, Leadership, And Leadership Theories2074 Words   |  9 Pages Leadership is the action taken to inspire and motivate followers through guiding, coaching, and mentoring. It encompasses dedication to followers, which fosters trust and commitment to the organization. Leadership is also an integral organizational role that serves to unify the team, towards a common goal and a shared vision (Northouse, 2013). Additionally, Kotter (2001) indicates that the leader is essential to effect organizational change. Hence, change is the specific action that the leaderRead MoreLeadership Theories And Theories Of Leadership1198 Words   |  5 PagesLeadership is complex and, comprises of many definitions and qualities (Grimm 2010). One definition of leadership is ‘a multifaceted process of identifying a goal, motivating other people to act, and providing support and motivation to achieve mutually negotiated goals’ (porter-O’Grady 2003). Back in 1939 Kurt Lewin researched to identify different styles of leadership. According to his res earch, there are three major styles of leadership. Authoritarian or autocratic, participative or democraticRead MoreTheories Of Leadership And Leadership Theory Essay1278 Words   |  6 PagesCONTEMPORARY THEORIES OF LEADERSHIP. Traditional theories of leadership were more concentrated on behaviours and traits of leaders, and how they affect subordinates in the workplace. Then came contingency theories, which took into account situational/contextual factors. Newer theories have come up, which introduced the idea that leader-subordinate relationships are individually different. These newer theories are Contemporary theories of leadership. They include Leader-Member exchange Theory, ImplicitRead MoreLeadership Theory And Theory Of Leadership1346 Words   |  6 PagesLeadership is a state of being a leader/head of a group of people, organization, and/or country. Ken Blanchard state that As leader, we hold the lives of others in our hands, and these need to be gentle, caring and always available to provide support (pg.2). Every leader has different styles or different ways of leading his people to achieve their common goal. This paper will talk about leadership theory and will compare and contract each theory from the each other. According to the readings,Read MoreLeadership Theories Of Leadership And Leadership1356 Words   |  6 Pagesleader and leadership. Leadership is a broad term, open to interpretation. Leadership development begins with the simple realization that you want to be a leader. This literature review examines and evaluates major theories of leadership and summarizes findings from empirical research on leadership. Discuss the concept of leadership with a particular focus on the role leadership, such as collegiate organization. This literature will conclude with recommendation to enhance student leadership. LeadershipRead MoreLeadership and Leadership Theories1428 Words   |  6 PagesIntroduction Leadership is the acts of managing the company through organizational changes that are projected to enable the company in meeting meet its objectives. Leaders are anticipated to carry themselves in the right manner to motivate as well as, influencing the rest of the organization positively, since they act as an example to the rest of the employees in the organization (Sheahan, 2006). This paper therefore analyzes the leadership theories and the methods and tools in given situations

Essay On The Ghost - 1191 Words

We met at the top of the hill ready for battle. I was ready to leave. But this is not where it began. It all started a few days ago when I was in my most favorite spot on the top of the only hill in the glass walled world. It had one old tree that was perfect for leaning against, it was filled with bright green grass dappled with daisies that seemed to light up our little world. This place was was like a little bit of heaven on earth, I guess that’s why I liked it so much. The village was nestled at the bottom of the hill where you could see the old tarnished clock tower towering over the town making the rest of it seem so small. I sat there dreaming of what it would be like to be free as I got a distorted view of the outside world.†¦show more content†¦I walked up to Wendy and looked into her ocean blue eyes, her wavy dirty blond hair, and her sand colored skin and told her my plan to escape the Jar, knowing it would be risky she said yes. I sat on the thin wooden broom as it took off I felt the wind blowing my hair behind me, the rush of excitement hit me as I k new that I was getting closer and closer to freedom. We reached the lid of the jar where Wendy dropped me off. I gave her one last goodbye as I stepped off of her magic filled wooden broom onto a hard smooth surface. As I turned around to walk towards the red button that pushed the lid open I looked over my shoulder to see Wendy. She told me to be brave and said,†Goodbye May† with a sad tone in her voice knowing that I would not be back. As my hand was gaining on the red release button I heard a woosh of air as Wendy flew away but when I turned my head it was not a view of Wendy flying away. The Queen was there walking towards me with the clicking of her heels against the smooth hard surface as her black embroidered dress dragged behind her. Her hair was curled and sat perfectly on her shoulders with her silver crown placed on top of her perfect curls. She continued walking and getting closer and closer with her razor sharp eyes fixed on me almost as if she was piercing my soul with every step she took. When she reac hed me she told me that no one was goingShow MoreRelatedEssay on The Ghost1189 Words   |  5 PagesAnd would it be worth it? Would they say, Oh yes, those books do that all the time? Was this another trick of the ghost that they already knew about? Nate took a deep breath and turned from the door. First the ghost flips the picture of Nathan Freedman the First upside down, and then it stacked books into three five-foot un-even rows. Why? It didnt seem shy, so apparently ghosts cant talk, or this one would have said something by now. Nate couldnt shake the feeling that both the portrait andRead More The Ghost Essay1116 Words   |  5 PagesThe Ghost I clutched my cell phone tightly ready to call 911. I was so terrified lying there in my bed that I couldnt move. Previous nights while staying at my Grandmas house I had been scared, but nothing compared to the fear that ran through my veins on this unforgettable night. I remember how exciting the idea of living with my grandma and being independent from my parents for a whole summer while our new house was being built sounded to me. My grandma lives in a house that is overRead MoreEssay On The Ghost1189 Words   |  5 Pages The church bells awoke the town on an icy November morning. I, however, had been on my morning stroll around the town for the past hour. I was pleased when I approached the sheriffs office to use as shelter from the cold, and to deliver freshly baked bread. As I opened the door I was immediately greeted by the sound of whispers and Caroline-the sheriffs wife-franticly rushing towards me. â€Å"Edyth! Did you come alone?† Her voice sounded urgent as she dug her hands into my arms. â€Å"Yes, yes, just asRead MoreThe Ghost Essay1345 Words   |  6 Pages â€Å"Hello this is the sheriffs station what is your emergency?† asked Leah Jones, sheriff of Ashbrooke a quiet small town in Maine. No one replies. She feels chills go down her back as she listens to the silence, but she hangs up any way. â€Å"It’s probably those smith boys again trying to play pranks on us,† she told Neal Nolan deputy who worked with her. â€Å"We should go talk to them this isnt a safe thing to do† Neal noted. The sheriff station was never busy, Ashbrooke was very peaceful. Once in awhileRead MoreEssay On The Ghost1544 Words   |  7 PagesI felt a drop on my face and groaned from being awoke, I heard my name being called but it sounded muffled although it was becoming clearer. I opened my eyes slowly to see Harry above me. My eyes widened, why was he down here? â€Å"What are you doing here, Harry? Tom†¦ I mean Riddle... I mean the Basilisk†¦ H-how did you†¦Ã¢â‚¬  My mind was going a mile a minute and wouldn’t slow down. â€Å"Hush,† Harry whispered to me, I looked at him worriedly and began to look him over for anything wrong with him. â€Å"Hey, heyRead MoreThe Ghost Essay1578 Words   |  7 Pageshave a clue where to start. Under normal conditions, arctic air blowing out of a portrait and then flipping it upside down would appear to be a clue. Except these werent normal conditions. His grandparents had freely admitted the house had a ghost. Yesterday, he rushed to the kitchen and hauled his grandparents to the foyer to show them the topsy-turvy picture, but it had righted itself by the time he returned. But†¦ Nate pointed helplessly at the lying, deceitful picture hung perfectly onRead MoreEssay On The Ghost1395 Words   |  6 PagesAs the thunder crackles in the night, a faint splash of car tires can be heard racing along the wet road. A sleek black cab is going well over the speed limit to get to its destination. Street lamps are flashing along one by one through the distorted window. Gordon Burgundy, the passenger of the vehicle, is on his way to his friends place, in a rural location in downtown New Jersey. His friend, James Boddy is his partner. They are detectives, been that way for well over twenty years. The cab arrivesRead MoreEssay The Hamlet Ghost3184 Words   |  13 PagesThe Hamlet Ghost  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚  Ã‚   Does the ghost in Shakespeare’s Hamlet conform to the standards for ghosts in the days of the dramatist? This essay will answer this and other questions about the ghost in the drama.    Cumberland Clark says in â€Å"The Supernatural in Hamlet† that:    The Hamlet Ghost fulfils all the demands of popular superstitition. In the first place it comes in strange and creepy circumstances, at dead of night, when it is cold and still and lonely.    Read MoreGhost are Real Essay1450 Words   |  6 PagesGhost are Real Ghosts, as with any other misunderstood group or people, have been preyed upon by others without understanding. The lack of knowledge about ghosts and haunting activity has led people astray as to what they really are. What Hollywood and television portrays is very inaccurate and cannot be relied upon as truthful. They show these spirits of the dead as being evil in nature, filled with malice and harmful intent. But that this is not the case. The field of paranormal activity isRead MoreRidge Ghost Essay1175 Words   |  5 PagesOn November 16 2017 at 1929 hours Sheriffs Deputies were dispatched to 609 N. Ridge Road Wellington, Sumner County Kansas for a Domestic disturbance report. Myself and Deputy Coon responded to the call. While en route dispatch advised deputies that both parties are separated and the disturbance took place a 560 N. Ridge Road but the RP is calling from 609 N. Ridge Road because her phone was broken during the disturbance and she walked to the neighbors residen ce to call 911. Dispatch also advised

Changing Customer Perspective Of E Commerce - 1124 Words

Changing Customer Perspective Changing customer perspective includes how online shopping has provided added value to customers as they are able to purchase products from anywhere in the world and are able to compare global market prices to find out where they can get the best deals and the cheapest products. When e-commerce was starting out, people were unsure about the level of service that they would receive. Since then, many laws have been made so that e-commerce organisations provide an excellent level of service and that customers can expect the same level of service as they would do in a high street store. Customer perspective has also changed on security issues and ease of using e-commerce websites. In the beginning, people were unsure about using their credit cards online because they were aware of hackers but now more people are beginning to use their credit cards online as they are confident with the level of security that the website and their computer has. In addition to this, more of the older genera tions shop online as they find it easier than having to go to the store itself. Economic and social impact due to speed of changes Society has been impacted by e-commerce sites and the speed at which things change online. Many products have become available online before they do in high street stores and many people use sites such as amazon to pre-order the latest and greatest tech gadgets so that they have them as soon as they are released. The other speed of changeShow MoreRelatedThe Social Impact of E-Commerce1176 Words   |  5 PagesUse of e-commerce has increased massively since it was first introduced to the general public. Nowadays customers like to do their shopping at their own comfort peacefully at home. E-commerce allows the customer to do this as products are displayed and described to the user before the purchase has been made. However this boost in e-commerce has affected the society both positively and negatively. Changing Customer Perspectives When it comes to making purchases online customers straight away thinkRead MoreHow Technology Has Changed Business1049 Words   |  5 PagesThe rise in technology over the last two decades has affected businesses tremendously. E-business is changing not only how we buy and sell but is transforming the way we do business altogether. In the fast-paced and competitive nature of the business marketplace, e-business has allowed companies to increase the value of their organization by improving their operations, not just allowing customers to buy over the internet. In order to stay competitive, businesses must embrace the culture change intoRead MoreCan We Consider Walmart A Fair Competitor?s Online Success?1609 Words   |  7 Pagesdifficult to beat, with demographics of 237 million active customers worldwide, making it one of the most valuable brands in the world. Not only has Amazon seized the world with its e-commerce strategy, but it is also willing to forego profits to gain market share, making it difficult for Walmart to find a space in the online retailing spotlight. Not being hamstrung by an enormous brick-and-mortar business like Walmart, Amazon is able to do e-commerce for many other businesses, Target for instance. As aRead MorePorters Five Forces Framework1547 Words   |  7 Pagesforces framework is illustrated and briefly provide how five forces company’s profit potential. Threat of new entrants For the threats of new entrants to Alibaba is characterized by medium barriers to entry. Nowadays, creating up a small or niche e-commerce business is relatively easy everywhere. Even person only have very limited information technology skills can also create their own website, such as blogger can create a website using â€Å"Wordpress† or â€Å"Weebly†. Therefore, it is really not difficultRead MoreThe Advantages of Mobile Commerce Essay1326 Words   |  6 PagesWhat is M-commerce? The last decade has witnessed a lot of growth of mobile communication devices and wireless technologies across the globe. This has led to a change in the way many activities are conducted and opened the way for m-commerce, which is e-commerces next evolutionary stage. The significant power of m-commerce is primarily as a result of the ability to connect wireless devices anytime, anywhere (The Future of Mobile Payment Systems : Rise of the Mobile Wallet 2012-2017 [ElectronicRead MoreE Commerce And Consumer Attitudes1380 Words   |  6 Pagesof e-commerce in China has relatively been higher and faster than in the United States. This means that this revolution opens more opportunities for businesses like Yiwu Asu. It may also be predicated that the stronger global presence will be achieved by Yiwu Asu in the future. E-commerce and consumer attitudes/perceptions Since there is an amassing number and variety of business that exploit the opportunities presented by e-commerce, consumer attitude should be taken into account. The e-commerceRead MoreE Commerce at Yunnan Lucky Air1685 Words   |  7 PagesE - Commerce at Yunnan Lucky Air: Introduction: Backed by the Hainan Airlines of the China, Yunnan Airlines was founded in 2004 as one of the most cost-effective domestic airline operating from its hub in Kunming, in the province of Yunnan. The limited route license added to the airline’s competitive advantage and maintained its monopoly within the region. Its major competitors include Air China and China Southern Airlines among others. As Yunnan is one of the most attractive tourist destinationsRead MoreSupply Chain Management Essay528 Words   |  3 PagesSupply chain holds a special place in B2B e-business. With the growth of internet and businesses operating electronically, the product life cycle has reduced to a large extent. This has increased the competition among the organizations to better manage their supply chain to satisfy the customers need in a competitive market. With the growth of information technology, the trends in determining the demand and supply are changing drastically. The organizations are developi ng and implementing betterRead MoreInternet Based Marketing And Ordinary Marketing Essay1425 Words   |  6 Pagesintroduction of internet based business or electronic commerce offers vast and unique opportunities to businesses which are able to compete in the same level with every other business. Internet marketing Commonly referred to as e-commerce, internet based marketing uses technology in enhancing the use of electronic money transfer, internet marketing, management of inventory and mobile commerce among others. With the growth of technology, e-commerce has expanded to applications in online shopping asRead MoreExpanding into E-Commerce1421 Words   |  6 Pagesï » ¿Expanding into E-Commerce Off the Boardwalk and into the World Wide Web: A Four Point Analysis 1) The purpose of this section if to provide a SWOT analysis for a small, local clothing store on the New Jersey Boardwalk looking to transition into the online market place. Any boutique clothing store like the one provided has many strengths. The companys unique style helps differentiate it from its competitors. In addition, the company is small and flexible which enables it to employ different

Buad 3010 Text Bank Chp 1 Free Essays

Marketing: An Introduction, 11e (Armstrong) Chapter 1 Marketing: Creating and Capturing Customer Value 1) ________ is defined as a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others. A) Value reengineering B) Human resource management C) Financing D) Marketing E) Root cause analysis Answer: D Page Ref: 5 Difficulty: Easy Chapter LO: 1 Course LO: Discuss the fundamental concepts of marketing 2) The first step in the marketing process is ________. A) capturing value from customers to create profits and customer equity B) constructing an integrated marketing program that delivers superior value C) building profitable relationships and creating customer delight D) understanding the marketplace and customer needs and wants E) designing a customer-driven marketing strategy Answer: D Page Ref: 6 Difficulty: Moderate Chapter LO: 1 Course LO: Discuss the fundamental concepts of marketing 3) ________ are states of felt deprivation. We will write a custom essay sample on Buad 3010 Text Bank Chp 1 or any similar topic only for you Order Now A) Needs B) Desires C) Demands D) Values E) Exchanges Answer: A Page Ref: 6 Difficulty: Easy Chapter LO: 2 Course LO: Discuss the fundamental concepts of marketing 4) ________ are human needs as shaped by individual personality and culture. A) Offerings B) Wants C) Demands D) Values E) Exchanges Answer: B Page Ref: 6 Difficulty: Easy Chapter LO: 2 Course LO: Discuss the fundamental concepts of marketing 5) When backed by buying power, wants become ________. A) social needs B) demands C) physical needs D) self-esteem needs E) exchanges Answer: B Page Ref: 6 Difficulty: Easy Chapter LO: 2 Course LO: Discuss the fundamental concepts of marketing 6) Abel now has the buying power to purchase the computer that he wanted for the last six months. Abel’s want has now become a(n) ________. A) need B) necessity C) demand D) exigency E) desire Answer: C Page Ref: 6 Difficulty: Challenging Chapter LO: 2 AACSB: Analytic skills Course LO: Discuss the fundamental concepts of marketing 7) ________ refers to the mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products. A) Buyer’s remorse B) Out-of-home advertising C) Caveat emptor D) Marketing myopia E) Winner’s curse Answer: D Page Ref: 7 Difficulty: Moderate Chapter LO: 2 Course LO: Discuss the fundamental concepts of marketing 8) The art and science of choosing target markets and building profitable relationships with them is called ________. A) marketing management B) market capitalization C) marketing liquidity D) market buzz E) marketing liberalization Answer: A Page Ref: 9 Difficulty: Easy Chapter LO: 3 Course LO: Discuss the fundamental concepts of marketing ) Selecting particular segments of a population of customers to serve is called ________. A) value reengineering B) brand synchronizing C) mass customizing D) target marketing E) selective administering Answer: D Page Ref: 9 Difficulty: Moderate Chapter LO: 3 Course LO: Discuss the fundamental concepts of marketing 10) The BakeWay Bite is a popular cookie sandwich marketed by the Posco Division of Home Foods. It is famous for its white cream-filled center. Home Foods created a different version of these biscuits for consumers in Germany. To appeal to German consumers, Home Food created dark chocolate filling for the same cookie sandwiches. This is an example of ________. A) bulk breaking B) cost leadership C) diversification D) target marketing E) vertical integration Answer: D Page Ref: 9 Difficulty: Challenging Chapter LO: 3 AACSB: Analytic skills Course LO: Discuss the fundamental concepts of marketing 11) A brand’s ________ is the set of benefits or values it promises to deliver to consumers to satisfy their needs. A) dominant affect B) fringe benefit C) cardinality D) value proposition E) fundamental benefit Answer: D Page Ref: 9 Difficulty: Easy Chapter LO: 3 Course LO: Discuss the fundamental concepts of marketing 12) Which of the following marketing management concepts is most likely to lead to marketing myopia? A) the customer-driven marketing concept B) the customer-driving marketing concept C) the societal marketing concept D) the selling concept E) the production concept Answer: E Page Ref: 10 Difficulty: Moderate Chapter LO: 3 Course LO: Discuss the fundamental concepts of marketing 13) The production concept holds that ________. A) consumers will not buy enough of the firm’s products unless the firm undertakes a large-scale selling and promotion effort B) a company’s marketing decisions should consider consumers’ wants, the company’s requirements, consumers’ long-run interests, and society’s long-run interests C) consumers will favor products that are available and highly affordable D) achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do E) consumers will favor products that offer the most in quality, performance, and innovative features Answer: C Page Ref: 10 Difficulty: Moderate Chapter LO: 3 Course LO: Discuss the fundamental concepts of marketing 14) Henry Ford’s philosophy was to perfect the Model-T so that its cost could be reduced further for increased consumer affordability. This reflects the ________. A) customer-driving marketing concept B) marketing concept C) societal marketing concept D) production concept E) selling concept Answer: D Page Ref: 10 Difficulty: Challenging Chapter LO: 3 AACSB: Analytic skills Course LO: Discuss the fundamental concepts of marketing 5) According to the product concept, a company should ________. A) improve marketing of its best products only B) market only those products that have high customer appeal C) focus on the target market and make products that meet those customers’ demands D) devote its energy to making continuous product improvements E) make promoting products the company’s top priority Answer: D Page Ref: 10 Difficulty: Moderate Chapter LO: 3 Course L O: Discuss the fundamental concepts of marketing 16) The selling concept holds that ________. A) consumers will not buy enough of the firm’s products unless the firm undertakes a large-scale selling and promotion effort B) a company’s marketing decisions should consider consumers’ wants, the company’s requirements, consumers’ long-run interests, and society’s long-run interests C) consumers will favor products that are available and highly affordable D) achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do E) consumers will favor products that offer the most in quality, performance, and innovative features Answer: A Page Ref: 10 Difficulty: Moderate Chapter LO: 3 Course LO: Discuss the fundamental concepts of marketing 17) Which of the following reflects the marketing concept philosophy? A) We don’t have a marketing department, we have a customer department. B) We’re in the business of making and selling superior products. C) We build them so you can buy them. D) When it’s profits versus customers’ needs, profits will always win out. E) You won’t find a better deal anywhere else. Answer: A Page Ref: 10-11 Difficulty: Moderate Chapter LO: 3 Course LO: Discuss the fundamental concepts of marketing 18) The ________ concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do. A) marketing B) product C) production D) selling E) societal marketing Answer: A Page Ref: 10 Difficulty: Easy Chapter LO: 3 Course LO: Discuss the fundamental concepts of marketing 19) Customer-driven marketing is most likely to work well when ________ and when customers ________. A) a clear need exists; are difficult to identify B) customers do not know what they want; have limited budgets C) there are few competitors; are concerned about their long-run welfare D) a clear need exists; know what they want E) a want exists; cannot afford it Answer: D Page Ref: 11 Difficulty: Moderate Chapter LO: 3 Course LO: Discuss the fundamental concepts of marketing 20) When customers don’t know what they want or don’t even know what’s possible, the most effective strategy is ________ marketing. A) customer-driven B) customer-driving C) societal D) production E) product Answer: B Page Ref: 11 Difficulty: Moderate Chapter LO: 3 Course LO: Discuss the fundamental concepts of marketing 21) Josie enjoys her work at Futuristic Designs Inc. Her organization understands and anticipates customer needs even better than customers themselves do and creates products and services to meet existing and latent needs, now and in the future. Josie’s firm practices ________ marketing. A) product concept B) customer-driving C) societal D) donor E) production concept Answer: B Page Ref: 11 Difficulty: Challenging Chapter LO: 3 AACSB: Analytic skills Course LO: Discuss the fundamental concepts of marketing 22) The societal marketing concept holds that ________. A) consumers will not buy enough of the firm’s products unless the firm undertakes a large-scale selling and promotion effort B) a company’s marketing decisions should consider consumers’ wants, the company’s requirements, consumers’ long-run interests, and society’s long-run interests C) the society will favor products that are available and highly affordable D) achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do E) consumers will favor products that offer the most in quality, performance, and innovative features Answer: B Page Ref: 11 Difficulty: Moderate Chapter LO: 3 Course LO: Discuss the fundamental concepts of marketing 23) The societal marketing concept seeks to establish a balance between consumer short-run wants and consumer ________. A) short-run costs B) short-run benefits C) long-run welfare D) long-run costs E) long-run reputation Answer: C Page Ref: 11 Difficulty: Easy Chapter LO: 3 Course LO: Discuss the fundamental concepts of marketing 24) Some fast-food restaurants offer tasty and convenient food at affordable prices, but in doing so they contribute to the national obesity epidemic and environmental problems. These fast-food restaurants overlook the ________ concept. A) marketing B) product C) production D) societal marketing E) selling Answer: D Page Ref: 11 Difficulty: Moderate Chapter LO: 3 AACSB: Ethical understanding and reasoning abilities Course LO: Discuss the fundamental concepts of marketing 25) ________ marketing is socially and environmentally responsible marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. A) Customer-driven B) Mass C) Sustainable D) Customer-driving E) Differential Answer: C Page Ref: 11 Difficulty: Moderate Chapter LO: 3 Course LO: Discuss the fundamental concepts of marketing 26) The overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction is called ________. A) customer lifetime management B) societal marketing C) customer relationship management D) database marketing E) sustainable customer management Answer: C Page Ref: 13 Difficulty: Moderate Chapter LO: 4 Course LO: Discuss the fundamental concepts of marketing 7) Which of the following terms refers to a customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers? A) customer-perceived value B) customer-oriented brand equity C) customer-perceived performance D) customer-oriented promotional mix E) customer-oriented price mix Answer: A Page Ref: 13 Difficulty: Moderate Chapter LO: 4 Course L O: Discuss the fundamental concepts of marketing 28) Nickson released a new range of watches that were titled after the famous mountaineer Adam Wills. These new watches were promoted through claims that the design is a favorite of Adam Wills who used a similar watch designed by Nickson for its high durability and quality on his expeditions. Such a measure to entice customers to buy one’s products aims at creating ________. A) customer equity B) relationship marketing campaign C) customer-perceived value D) equitable relationship E) societal marketing campaign Answer: C Page Ref: 13 Difficulty: Challenging Chapter LO: 4 AACSB: Analytic skills Course LO: Discuss the fundamental concepts of marketing 29) Sally purchased the newly launched â€Å"Jolie† lotion. By attempting to find out if the lotion’s perceived performance matches her expectations, Sally was measuring her level of customer ________. A) perceived value B) satisfaction C) equity D) engagement E) lifetime value Answer: B Page Ref: 14 Difficulty: Challenging Chapter LO: 4 AACSB: Analytic skills Course LO: Discuss the fundamental concepts of marketing 30) Ryan attempts to deliver customer satisfaction every day in his installation business, Audio Expressions. The key to achieving this goal is to match the customer-perceived performance of his product with ________. A) company projections B) customer values C) customer expectations D) customer relationship levels E) company expectations Answer: C Page Ref: 14 Difficulty: Challenging Chapter LO: 4 AACSB: Analytic skills Course LO: Discuss the fundamental concepts of marketing 31) Bill recently bought a BMW M3. Bill had several preconceived notions on the elegance and reliability of the car. After the purchase, he discovered that the car had a lot more attributes than he initially perceived. Hence, it created an emotional relationship with the car resulting in ________. A) customer delight B) customer satiety C) customer equity D) customer value E) customer engagement Answer: A Page Ref: 14 Difficulty: Challenging Chapter LO: 4 AACSB: Analytic skills Course LO: Discuss the fundamental concepts of marketing 32) Which of the following terms refers to the customers who make repeat purchases and tell others about their positive experiences with a product or service? A) hyper-satisfied customers B) customer evangelists C) viral marketing D) relationship partners E) social customers Answer: B Page Ref: 14 Difficulty: Moderate Chapter LO: 4 Course LO: Discuss the fundamental concepts of marketing 3) Companies can build customer relationships at many levels, depending on the nature of the target market. Hence, a company with few customers and high margins is most likely to seek to develop ________ with key customers. A) full partnerships B) basic relationships C) selective relationships D) categorical partnerships E) community relationships Answer: A Page Ref: 16 Difficulty: Moderate Chapter LO: 4 Course LO: Discuss the fundamental concepts of marketing 34) You are an assistant marketing director for a firm in a market with many low-margin customers. Which of the following types of relationships would be most profitable for you to develop with these customers? A) full partnerships B) basic relationships C) categorical partnerships D) selective relationships E) community relationships Answer: B Page Ref: 16 Difficulty: Challenging Chapter LO: 4 AACSB: Analytic skills Course LO: Discuss the fundamental concepts of marketing 35) The Niketown running club that organizes twice weekly evening runs for Nike customers is an example of a ________. A) frequency marketing program B) customer-driven marketing event C) club marketing program D) consumer-generated marketing program E) sustainable marketing event Answer: C Page Ref: 16 Difficulty: Challenging Chapter LO: 4 AACSB: Analytic skills Course LO: Discuss the fundamental concepts of marketing 36) Greater consumer control means that companies must rely more on marketing by ________ rather than marketing by ________. A) interruption; involvement B) attraction; intrusion C) socialization; information D) producing; selling E) inspiration; competition Answer: B Page Ref: 18 Difficulty: Moderate Chapter LO: 4 Course LO: Discuss the fundamental concepts of marketing 7) Which of the following is an example of consumer-generated marketing? A) Toyota’s page on Facebook which provides information about its upcoming cars to its customers B) Nike’s Nike Plus Web site which helps its customers to customize their shoes C) BMW’s use of brand-related videos posted on video-sharing Web sites by its customers D) Neiman Marcus’s InCircle Rewards program fo r its best customers E) the Lexus Covenant aimed at creating customer delight Answer: C Page Ref: 19 Difficulty: Challenging Chapter LO: 4 AACSB: Analytic skills; Use of information technology Course LO: Discuss the fundamental concepts of marketing 8) Ellis, a marketing manager at a regional chain restaurant, has decided to create a contest calling for customers to create commercials for the restaurant. Winning entries will be posted on the organization’s home page. Ellis’ plan is an example of ________ marketing. A) consumer-generated B) sustainable C) customer club D) differential E) mass Answer: A Page Ref: 19 Difficulty: Challenging Chapter LO: 4 AACSB: Analytic skills Course LO: Discuss the fundamental concepts of marketing 39) ________ describes a longer channel, stretching from raw materials to components to final products that are carried to final buyers. A) The supply chain B) Direct marketing C) Partnership relationship marketing D) DSS E) CRM Answer: A Page Ref: 20 Difficulty: Easy Chapter LO: 4 Course LO: Discuss the fundamental concepts of marketing 40) The final step in the marketing process is ________. A) capturing value from customers B) constructing an integrated marketing program C) building profitable relationships with the customers D) understanding the marketplace E) designing a customer-driven marketing strategy Answer: A Page Ref: 20 Difficulty: Moderate Chapter LO: 4 Course LO: Discuss the fundamental concepts of marketing 1) At Ken’s boutique, the policy statement posted in the reception states that â€Å"Without our customers, we don’t exist. † Ken and his staff aim to delight each customer and they are quick to offer discounts or extra services whenever a customer is anything less than satisfied. Instead of focusing on each individual transaction, Ken and his staff are putting a priority on ___ _____. A) maintaining customer-perceived value B) managing partner relationships C) attracting â€Å"butterflies† D) converting â€Å"strangers† into â€Å"butterflies† E) capturing customer lifetime value Answer: E Page Ref: 21 Difficulty: Challenging Chapter LO: 4 AACSB: Analytic skills Course LO: Discuss the fundamental concepts of marketing 42) ________ refers to the portion of the customer’s purchase that a company gets in its product categories. A) Value proposition B) Share of customer C) Brand equity D) Customer ownership E) Customer equity Answer: B Page Ref: 21 Difficulty: Moderate Chapter LO: 4 Course LO: Discuss the fundamental concepts of marketing 43) ________ is the total combined customer lifetime values of all the company’s current and potential customers. A) Share of customer B) Customer payoff C) Customer equity D) Customer cardinality E) Customer perceived value Answer: C Page Ref: 22 Difficulty: Moderate Chapter LO: 4 Course LO: Discuss the fundamental concepts of marketing 44) The ultimate aim of customer relationship management is to produce ________. A) high customer equity B) high current market share C) steady sales volume D) high customer payoff E) profit maximization Answer: A Page Ref: 22 Difficulty: Moderate Chapter LO: 4 Course LO: Discuss the fundamental concepts of marketing 45) Customers can be classified into four relationship groups, according to their profitability and projected loyalty. Based on this classification, you should avoid ________ and shouldn’t invest anything in them. A) barnacles B) strangers C) butterflies D) true believers E) true friends Answer: B Page Ref: 22-23 Difficulty: Easy Chapter LO: 4 Course LO: Discuss the fundamental concepts of marketing 46) Customers can be classified into four relationship groups, according to their profitability and projected loyalty. According to this classification, a highly profitable, short-term customer is known as a ________. A) true friend B) butterfly C) stranger D) barnacle E) true believer Answer: B Page Ref: 23 Difficulty: Easy Chapter LO: 4 Course LO: Discuss the fundamental concepts of marketing 7) Customers can be classified into four relationship groups, according to their profitability and projected loyalty. With reference to this classification, a firm should turn true friends into ________, who come back regularly and tell others about their good experiences with the company. A) barnacles B) butterflies C) strangers D) true believers E) stars Answer: D Page Ref: 23 Difficulty: Easy Chapter LO: 4 Course LO: Discuss the fundamental concepts of marketing 48) Carla, a team leader in charge of customer relationship management, is planning strategies for improving the profitability of her firm’s least rofitable but loyal customers. She is also examining methods for â€Å"firing† customers in this group who cannot be made profitable. To which of the following customer relationship groups do these customers belong? A) butterflies B) true friends C) strangers D) barnacles E) short-term customers Answer: D Page Ref: 23 Difficulty: Challenging Chapter LO: 4 AACSB: Analytic skills Course LO: Discuss the fundamental concepts of marketing 49) Which of the following has been the most common consumer response to the economic downturn that began in 2008? A) spending more on luxury items B) discontinuing any spending on luxury items C) spending less and choosing products more carefully D) spending more on leisure and travel E) saving more and spending more on grocery items Answer: C Page Ref: 24 Difficulty: Easy Chapter LO: 5 50) Your state’s department of health has budgeted a significant amount of money for a radio, print, television, and online advertising campaign emphasizing the ill effects of smoking. This is an example of a(n) ________ campaign. A) ethical B) social marketing C) for-profit D) consumer-generated E) differentiated Answer: B Page Ref: 28 Difficulty: Challenging Chapter LO: 5 AACSB: Analytic skills Course LO: Discuss the fundamental concepts of marketing 51) With its marketing strategy chosen, the company constructs an integrated marketing program consisting of a blend of marketing mix elements called the ________, that transforms the marketing strategy into real value for customers. A) three stars B) customer values C) four Ps D) perceived attributes E) five domains Answer: C Page Ref: 29 Difficulty: Moderate Chapter LO: 5 Course LO: Discuss the fundamental concepts of marketing 52) Marketing is managing profitable customer relationships. Answer: TRUE Page Ref: 5 Difficulty: Moderate Chapter LO: 1 Course LO: Discuss the fundamental concepts of marketing 53) The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Answer: TRUE Page Ref: 5 Difficulty: Moderate Chapter LO: 1 Course LO: Discuss the fundamental concepts of marketing 54) Wants are the form human needs take as they are shaped by culture and individual personality. Answer: TRUE Page Ref: 6 Difficulty: Moderate Chapter LO: 2 Course LO: Discuss the fundamental concepts of marketing 55) The difference between human needs and wants is that needs are not influenced by marketers. Answer: TRUE Page Ref: 6 Difficulty: Moderate Chapter LO: 2 Course LO: Discuss the fundamental concepts of marketing 56) When backed by buying power, needs become wants. Answer: FALSE Page Ref: 6 Difficulty: Moderate Chapter LO: 2 Course LO: Discuss the fundamental concepts of marketing 57) Market offerings are limited to physical products. Answer: FALSE Page Ref: 6 Difficulty: Easy Chapter LO: 2 Course LO: Discuss the fundamental concepts of marketing 58) Market offerings can include products, services, information, or experiences offered to a market to satisfy a need or want. Answer: TRUE Page Ref: 6 Difficulty: Easy Chapter LO: 2 Course LO: Discuss the fundamental concepts of marketing 59) When sellers pay less attention to the specific products they offer and more attention to the benefits and experiences produced by these products, they suffer from marketing myopia. Answer: FALSE Page Ref: 7 Difficulty: Moderate Chapter LO: 2 Course LO: Discuss the fundamental concepts of marketing 60) If marketers set consumer expectations too low, they may satisfy those who buy but fail to attract enough buyers. Answer: TRUE Page Ref: 7 Difficulty: Easy Chapter LO: 2 1) The process of dividing the market into segments of customers is known as market penetration. Answer: FALSE Page Ref: 9 Difficulty: Moderate Chapter LO: 3 Course LO: Discuss the fundamental concepts of marketing 62) Marketing managers are interested in serving all customers in every way to remain competitive in today’s markets. Answer: FALSE Page Ref: 9 Difficulty: Moderate Chapter LO: 3 Course LO: Discuss the fundamental concepts of marketing 63) A brand’s value proposition is the set of benefits or values it promises to deliver to consumers to satisfy their needs. Answer: TRUE Page Ref: 9 Difficulty: Easy Chapter LO: 3 Course LO: Discuss the fundamental concepts of marketing 64) The production concept and product concept are orientations that can lead to marketing myopia. Answer: TRUE Page Ref: 10 Difficulty: Easy Chapter LO: 3 Course LO: Discuss the fundamental concepts of marketing 65) Nickson Cameras has developed a new design for cameras that their staff believes will offer the most in terms of quality, performance, and innovative features. Nickson Cameras is practicing the production concept here. Answer: FALSE Page Ref: 10 Difficulty: Moderate Chapter LO: 3 AACSB: Analytic skills Course LO: Discuss the fundamental concepts of marketing 66) The selling concept holds that consumers will not buy enough of the firm’s products unless it undertakes a large-scale selling and promotion effort. Answer: TRUE Page Ref: 10 Difficulty: Easy Chapter LO: 3 Course LO: Discuss the fundamental concepts of marketing 67) The major difference between customer-driving marketing and customer-driven marketing is that the customer-driving marketing considers only existing needs. Answer: FALSE Page Ref: 11 Difficulty: Moderate Chapter LO: 3 Course LO: Discuss the fundamental concepts of marketing 8) The societal marketing concept holds that a company’s marketing decisions should consider consumers’ wants, the company’s requirements, consumers’ long-run interests, and society’s long-run interests. Answer: TRUE Page Ref: 11 Difficulty: Moderate Chapter LO: 3 Course LO: Discuss the fundamental concepts of marketing 69) Product, price, place, and promotion make up the elements of a firm’s marketing mix. Answer: TRUE Page Ref: 12 Difficulty: Easy Chapter LO: 3 Course LO: Discuss the fundamental concepts of marketing 70) In its broadest sense, customer relationship management (CRM) is a customer data management activity. Answer: FALSE Page Ref: 13 Difficulty: Moderate Chapter LO: 4 Course LO: Discuss the fundamental concepts of marketing 71) Customer value is defined as the customer’s evaluation of the perceived difference between all the benefits and all the costs of a marketing offer relative to those of competing offers. Answer: TRUE Page Ref: 13 Difficulty: Moderate Chapter LO: 4 Course LO: Discuss the fundamental concepts of marketing 72) To all consumers, value means sensible products at affordable prices. Answer: FALSE Page Ref: 13 Difficulty: Easy Chapter LO: 4 Course LO: Discuss the fundamental concepts of marketing 3) Customer-perceived value depends on the product’s perceived performance relative to a buyer’s expectations. Answer: FALSE Page Ref: 14 Difficulty: Moderate Chapter LO: 4 Course LO: Discuss the fundamental concepts of marketing 74) In markets with few customers and high margins, sellers should try to develop basic relationships rather than full partnerships . Answer: FALSE Page Ref: 16 Difficulty: Moderate Chapter LO: 4 Course LO: Discuss the fundamental concepts of marketing 75) Club marketing programs reward customers who buy frequently or in large amounts. Answer: FALSE Page Ref: 16 Difficulty: Moderate Chapter LO: 4 Course LO: Discuss the fundamental concepts of marketing 76) Greater consumer control means that companies can no longer rely on marketing by attraction. Answer: FALSE Page Ref: 18 Difficulty: Moderate Chapter LO: 4 Course LO: Discuss the fundamental concepts of marketing 77) Through consumer-generated marketing, consumers themselves are playing a bigger role in shaping their own brand experiences and those of others. Answer: TRUE Page Ref: 19 Difficulty: Easy Chapter LO: 4 Course LO: Discuss the fundamental concepts of marketing 8) In addition to being good at customer relationship management, marketers must also work closely with others inside and outside the company to jointly bring more value to customers. Answer: TRUE Page Ref: 20 Difficulty: Moderate Chapter LO: 4 Course LO: Discuss the fundamental concepts of marketing 79) Success at delivering customer value rests on how well their entire supply chain performs against competitor s’ supply chains. Answer: TRUE Page Ref: 20 Difficulty: Easy Chapter LO: 4 Course LO: Discuss the fundamental concepts of marketing 80) Customer equity is a measure of the past value of the company’s customer base. Answer: FALSE Page Ref: 22 Difficulty: Moderate Chapter LO: 4 Course LO: Discuss the fundamental concepts of marketing 81) Customers can be classified into four relationship groups, according to their profitability and projected loyalty. With reference to this classification, â€Å"barnacles† are potentially profitable but not loyal. Answer: FALSE Page Ref: 23 Difficulty: Moderate Chapter LO: 4 Course LO: Discuss the fundamental concepts of marketing 82) Ever since the Great Recession, marketers are focusing on value-for-the-money, practicality, and durability in their product offerings and marketing pitches. Answer: TRUE Page Ref: 24 Difficulty: Easy Chapter LO: 5 Course LO: Discuss the fundamental concepts of marketing 83) Most traditional brick-and-mortar companies have now become click-and-mortar companies. Answer: TRUE Page Ref: 27 Difficulty: Easy Chapter LO: 5 Course LO: Discuss the fundamental concepts of marketing 84) In the final step, the company reaps the rewards of its strong customer relationships by capturing value from customers. Answer: TRUE Page Ref: 30 Difficulty: Moderate Chapter LO: 5 Course LO: Discuss the fundamental concepts of marketing 5) What is marketing? Briefly describe the marketing process. Answer: We define marketing as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. The marketing process consists of five steps. In the first four steps (Understand the marketplace and customer needs and wants, Design a customer-driven marketing strategy, Construct an integr ated marketing program that delivers superior value, and Build profitable relationships and create customer delight), companies work to understand onsumers, create customer value, and build strong customer relationships. In the final step (Capture value from customers to create profits and customer equity), companies reap the rewards of creating superior customer value. By creating value for consumers, they in turn capture value from consumers in the form of sales, profits, and long-term customer equity. Page Ref: 5-6 Difficulty: Moderate Chapter LO: 1 Course LO: Discuss the fundamental concepts of marketing 86) Briefly compare and contrast the concepts of needs, wants, and demands, giving an example of each. Discuss how these concepts relate to marketing practices. Answer: Human needs are states of felt deprivation. Needs are part of the human make-up; they are not created by external forces. Humans have a basic physical need for food, clothing, warmth, and safety; a basic social need for belonging and affection; and a basic individual need for knowledge and self-expression. Unlike needs, wants are not innate; instead, wants are needs shaped by culture, society, and individual personality. For example, an American needs food but wants a Big Mac and a soft drink. An American needs food, wants a Big Mac and soft drink, and demands lunch at McDonalds. Wants become demands when they are backed by consumers’ buying power. Marketers conduct extensive research to understand customers’ wants and demands. They then attempt to fulfill customers’ wants and demands through their market offerings. Page Ref: 6 Difficulty: Challenging Chapter LO: 2 AACSB: Analytic skills Course LO: Discuss the fundamental concepts of marketing 87) Explain market offerings and marketing myopia. Answer: Consumers’ needs and wants are fulfilled through market offerings—some combination of products, services, information, or experiences offered to a market to satisfy a need or a want. Market offerings are not limited to physical products. They also include services—activities or benefits offered for sale that are essentially intangible and do not result in the ownership of anything. Examples include banking, airline, hotel, retailing, and home repair services. More broadly, market offerings also include other entities, such as persons, places, organizations, information, and ideas. Many sellers make the mistake of paying more attention to the specific products they offer than to the benefits and experiences produced by these products. These sellers suffer from marketing myopia. They are so taken with their products that they focus only on existing wants and lose sight of underlying customer needs. They forget that a product is only a tool to solve a consumer problem. A manufacturer of quarter-inch drill bits may think that the customer needs a drill bit. But what the customer really needs is a quarter-inch hole. These sellers will have trouble if a new product comes along that serves the customer’s need better or less expensively. The customer will have the same need but will want the new product. Page Ref: 6-7 Difficulty: Moderate Chapter LO: 2 Course LO: Discuss the fundamental concepts of marketing 8) How does a company decide whom it will serve? Answer: A company decides whom it will serve by dividing the market into segments of customers (market segmentation) and selecting which segments it will go after (target marketing). Some people think of marketing management as finding as many customers as possible and increasing demand. But marketing man agers know that they cannot serve all customers in every way. By trying to serve all customers, they may not serve any customers well. Instead, the company wants to select only customers that it can serve well and profitably. Ultimately, marketing managers must decide which customers they want to target and on the level, timing, and nature of their demand. Page Ref: 9 Difficulty: Moderate Chapter LO: 3 Course LO: Discuss the fundamental concepts of marketing 89) Compare and contrast the product and production concepts. Answer: The production concept holds that consumers will favor products that are available and highly affordable. Therefore, management should focus on improving production and distribution efficiency. This concept is one of the oldest orientations that guides sellers. The production concept is still a useful philosophy in some situations. For example, both personal computer maker Lenovo and home appliance maker Haier dominate the highly competitive, price-sensitive Chinese market through low labor costs, high production efficiency, and mass distribution. However, although useful in some situations, the production concept can lead to marketing myopia. Companies adopting this orientation run a major risk of focusing too narrowly on their own operations and losing sight of the real objective-satisfying customer needs and building customer relationships. The product concept holds that consumers will favor products that offer the most in quality, performance, and innovative features. Under this concept, marketing strategy focuses on making continuous product improvements. Product quality and improvement are important parts of most marketing strategies. However, focusing only on the company’s products can also lead to marketing myopia. For example, some manufacturers believe that if they can â€Å"build a better mousetrap, the world will beat a path to their doors. † But they are often rudely shocked. Buyers may be looking for a better solution to a mouse problem but not necessarily for a better mousetrap. The better solution might be a chemical spray, an exterminating service, a house cat, or something else that suits their needs even better than a mousetrap. Furthermore, a better mousetrap will not sell unless the manufacturer designs, packages, and prices it attractively; places it in convenient distribution channels; brings it to the attention of people who need it; and convinces buyers that it is a better product. Page Ref: 10 Difficulty: Challenging Chapter LO: 3 AACSB: Analytic skills Course LO: Discuss the fundamental concepts of marketing 90) Compare the selling and marketing concepts, listing the key components of each philosophy. Answer: The selling concept reflects an inside-out philosophy, while the marketing concept takes an outside-in perspective. The selling concept is typically practiced when an organization is marketing products or services that buyers do not normally think of purchasing, such as insurance or blood donation. Aggressive selling focuses on creating sales transaction rather than on building long-term relationships with customers, with the aim of selling what the company makes rather than making what the customer wants. The marketing concept, on the other hand, is based upon identifying the needs and wants of target markets and then satisfying those needs and wants better than competitors do. Under the marketing concept, customer focus and value are the paths to sales and profits. Instead of a product-centered make and sell philosophy, the marketing concept is a customer-centered sense and respond philosophy. The job is not to find the right customers for your product but to find the right products for your customers. Page Ref: 10-11 Difficulty: Challenging Chapter LO: 3 AACSB: Analytic skills Course LO: Discuss the fundamental concepts of marketing 91) Briefly explain the societal marketing concept. Give an example of an organization that has effectively used the societal marketing concept. Answer: The societal marketing concept questions whether the pure marketing concept overlooks possible conflicts between consumer short-run wants and consumer long-run welfare. Is a firm that satisfies the immediate needs and wants of target markets always doing what’s best for its consumers in the long run? The societal marketing concept holds that marketing strategy should deliver value to customers in a way that maintains or improves both the consumer’s and society’s well-being. It calls for sustainable marketing, socially and environmentally responsible marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. Johnson Johnson is an example of a company that has successfully implemented the societal marketing concept. The organization stresses honesty, integrity, and putting people before profits, an ethic that helped Johnson Johnson quickly address and recover from the poisonous tampering of Tylenol capsules in 1982. Page Ref: 11-12 Difficulty: Moderate Chapter LO: 3 AACSB: Ethical understanding and reasoning abilities Course LO: Discuss the fundamental concepts of marketing 92) Define customer perceived value. Answer: Attracting and retaining customers can be a difficult task. Customers often face a bewildering array of products and services from which to choose. A customer buys from the firm that offers the highest customer-perceived value. It is defined as the customer’s evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers. Importantly, customers often do not judge values and costs â€Å"accurately† or â€Å"objectively. † They act on perceived value. Page Ref: 13 Difficulty: Easy Chapter LO: 4 Course LO: Discuss the fundamental concepts of marketing 3) The aim of customer relationship management is to create not just customer satisfaction, but customer delight. Explain. Answer: Customer satisfaction cannot be taken for granted. Because brand loyalty is dependent upon strong customer satisfaction, companies strive to retain, satisfy, and even delight current customers. Firms create customer delight by promising only what they can deliver and then delivering more than what they promised. They also create emotional relationships with key customers. Delighted customers make repeated purchases and become customers for life. More importantly, they also essentially become an unpaid sales force for the firm as â€Å"customer evangelists’ who tell other potential customers about their positive experiences with the product. Page Ref: 14 Difficulty: Moderate Chapter LO: 4 Course LO: Discuss the fundamental concepts of marketing 94) Companies can build customer relationships at many levels, depending on the nature of the target market. Explain the different types of relationships with examples. Answer: At one extreme, a company with many low-margin customers may seek to develop basic relationships with them. For example, Nike does not phone or call on all of its consumers to get to know them personally. Instead, Nike creates relationships through brand-building advertising, public relations, and its numerous Web sites ad apps. At the other extreme, in markets with few customers and high margins, sellers want to create full partnerships with key customers. For example, Nike sales representatives work closely with the Sports Authority, Dick’s Sporting Goods, Foot Locker, and other large retailers. In between these two extremes, other levels of customer relationships are appropriate. Beyond offering consistently high value and satisfaction, marketers can use specific marketing tools to develop stronger bonds with customers. For example, many companies offer frequency marketing programs that reward customers who buy frequently or in large amounts. Airlines offer frequent-flyer programs, hotels give room upgrades to their frequent guests, and supermarkets give patronage discounts to â€Å"very important customers. † Other companies sponsor club marketing programs that offer members special benefits and create member communities. Page Ref: 16 Difficulty: Moderate Chapter LO: 4 Course LO: Discuss the fundamental concepts of marketing 95) Discuss the opportunities and advantages that new communication technologies have created for marketers. Answer: Through the Internet and related technologies, people can now interact in direct and surprisingly personal ways with large groups of others, from neighbors within a local community to people across the world. With communication technologies such as e-mail, blogs, Web sites, online communities, online social networks, and Twitter, today’s marketers incorporate interactive approaches that help build targeted, two-way customer relationships. Marketers can create deeper consumer involvement and a sense of community surrounding a brand, making a brand a meaningful part of consumers’ conversations and lives. However, while new communication tools create relationship-building opportunities for marketers, they also create challenges. They give consumers a greater voice, and therefore greater power and control in the marketplace. Today’s consumers have more information about brands than ever before, and they have a wealth of platforms for airing and sharing their brand views with other consumers. This benefits companies when views of its products are positive, but can be damaging when customers share stories of negative experiences with a company’s products. Page Ref: 18 Difficulty: Challenging Chapter LO: 4 AACSB: Analytic skills; Use of information technology Course LO: Discuss the fundamental concepts of marketing 96) Compare and contrast between customer-managed relationships and consumer-generated marketing. Answer: Today’s consumers have more information about brands than ever before, and they have a wealth of platforms for airing and sharing their brand views with other consumers. Thus, the marketing world is now embracing not only customer relationship management, but also customer-managed relationships. Greater consumer control means that companies can no longer rely on marketing by intrusion. Instead, marketers must practice marketing by attraction—creating market offerings and messages that involve consumers rather than interrupt them. Hence, most marketers now augment their mass-media marketing efforts with a rich mix of direct marketing approaches that promote brand-consumer interaction. For example, many brands are creating dialogues with consumers via their own or existing online social networks. A growing part of the new customer dialogue is consumer-generated marketing, by which consumers themselves are playing a bigger role in shaping their own brand experiences and those of others. This might happen through uninvited consumer-to-consumer exchanges in blogs, video-sharing sites, and other digital forums. But increasingly, companies are inviting consumers to play a more active role in shaping products and brand messages. Harnessing consumer-generated content can be a time-consuming and costly process. Page Ref: 18-19 Difficulty: Moderate Chapter LO: 4 AACSB: Communication abilities Course LO: Discuss the fundamental concepts of marketing 97) Define customer equity and explain why it is important to a company. Answer: Customer equity is the sum of the lifetime values of all of the company’s current and potential customers. Customer equity is dependent upon customer loyalty from a firm’s profitable customers. Because customer equity is a reflection of a company’s future, companies must manage it carefully, viewing customers as assets that need to be maximized. Page Ref: 22 Difficulty: Easy Chapter LO: 4 Course LO: Discuss the fundamental concepts of marketing 8) Describe and compare the four types of customers classified by their potential profitability to an organization. Identify how an organization should manage each type of customer. Answer: The four types of customers are strangers, butterflies, true friends, and barnacles. 1. â€Å"Strangers† have low potential profitability and loyalty. A company’s offerings do not fit we ll with a stranger’s wants and demands. Companies should not invest in building a relationship with this type of customer. 2. Another type of customer in which a company should not invest is the â€Å"barnacle. Barnacles are highly loyal but not very profitable because there is a limited fit between their needs and the company’s offerings. The company might be able to improve barnacles’ profitability by selling them more, raising their fees, or reducing service to them. However, if they cannot be made profitable, they should be â€Å"fired. † 3. Like strangers, â€Å"butterflies† are not loyal. However, they are potentially profitable because there is a good fit between the company’s offerings and their needs. Like real butterflies, this type of customer will come and go without becoming a permanent, loyal consumer of a company’s products. Companies should use promotional blitzes to attract these customers, create satisfying and profitable transactions with them, and then cease investing in them until the next time around. 4. The final type of customers is â€Å"true friends;† they are both profitable and loyal. There is a strong fit between their needs and the company’s offerings, so the company should make continuous relationship investments in an effort to go beyond satisfying and to delight these customers. A company should try to delight true friends so they will tell others about their good experiences with the company. Page Ref: 22-23 Difficulty: Challenging Chapter LO: 4 AACSB: Analytic skills Course LO: Discuss the fundamental concepts of marketing 99) Explain how the Internet has transformed the way in which we do business today. Answer: The Internet links individuals and businesses of all types to each other. The Internet allows firms access to exciting new marketspaces. The Internet has spawned an entirely new breed of â€Å"click only† companies–the â€Å"dot-coms. † The post-Internet frenzy of the late 1990s has introduced companies that are both savvy and face promising futures. These companies use a set of new Web technologies to reach customers, including blogs (web logs), cell phones, video games, and social networking sites. â€Å"Brick-and-mortar† companies of the past are now â€Å"click-and-mortar† companies, with online presences aimed at attracting new customers and strengthening bonds with current customers. More than 75% of American Internet users now shop online, making a Web presence a necessity for any organization. Page Ref: 26-27 Difficulty: Challenging Chapter LO: 5 AACSB: Use of information technology Course LO: Describe the steps involved in developing an advertising campaign How to cite Buad 3010 Text Bank Chp 1, Essay examples

How does Shakespeare use language, characters and dramatic devices to evoke sympathy for Juliet, in act three scene five Essay Example For Students

How does Shakespeare use language, characters and dramatic devices to evoke sympathy for Juliet, in act three scene five? Essay Act 3 scenes 5 evokes Shakespeares pity from the audience in many ways the use of language, characters and dramatic devices creates the general feeling of sympathy for Juliet. I personally feel Shakespeares best use way of provoking sympathy is through the use of the character Capulet and how he uses isolation and manipulation to turn others against Juliet. We first feel sorry for Juliet with in seconds of this scene when Romeo, her true and passionate lover, must quickly leave her as he is banished and Juliets mother is coming. As Romeo and Juliet are together on the balcony Juliet has a premonition that Romeo will die and says as one dead in the bottom of a tomb. Either my eyesight fails, or thou lookst pale. The audience feel discomfort and sorrow, as this will remind the audience of the truthful prologue. Her premonitions and quick parting from her husband, who has doubt they will ever see each other again, leads the audience of both modern and Elizabethan society to feel sorrow and to be filled with sympathy for Juliet. The audience continues to feel sorry as this is one of the first times they have a substantial speaking scene with lady Capulet and she enters by banging loudly on the door desperate to get in. It works well in getting the audience to feel sorry for her as her mother has no idea of the relationship between her daughter and Romeo meaning they are not close and do not understand one and other. Shakespeare also has the use of language to help him provoke sympathy for Juliet Lady Capulet senses Juliets sadness and believes it to be for her cousins recent murder she uses the line but much of grief shows still some want of wit. It is as though she is saying being this sad is stupid. It also shows how patronizing and what a turbulent relationship with her parents she has. Whilst her nurse treats her like an adult her mother treats her like a child calling her stupid and under developed. Yet the things she has been through makes her seem older and more mature, she is to be married to an older man, Paris, yet has just married Romeo who was also older. All of this is something you would expect in an adult experienced in life and relationships, not a young teenager. This re-enforces the sympathy from the audience the ignorance shown from her mother towards Juliet and the recent events of her life. This shows the lack of communication between Juliet and her mother. It shows how cold their relationship is. The audience realises just how little information is shared in their relationship as Lady Capulet believes it is the loss of her cousin that has sent her into this depression when it is actually the loss, pity and regret of Romeo her true love. This shows the turbulent relationship she faces and how she seems to have no solid friend or thing to lean on. Shakespeare uses irony showing the audience the true ignorance of Lady Capulet. This is when Lady Capulet decides to have Romeo killed and Juliet is forced to go along with it so as not to seem as though she has feelings or views other than pure hatred for him. In return for the line keep Tybalt satisfied; Juliet replies, indeed I never shall be satisfied. It is taken by Lady Capulet as a way of showing Juliet showing hatred towards Romeo yet it could be interpreted by the audience as the feelings of Juliet towards everyone but him that she will never be satisfied until he is in her arms. The audience would pity Juliet for this because she must pretend to hate and deny her lover for Romeo, whose life she fears for mere minutes ago. It would be considered odd in a modern day society that a girl of fourteen could feel so passionately for a boy of only sixteen, as usually at this age girls commit to nothing so serious. This in turn could again provoke sympathy as it shows just how strongly she feels for Romeo and how broken hearted she is at his exile, it also shows how worried she is for him, that he is constantly top priority on her mind. However in the times in which Shakespeare wrote this play it is much more normal for a girl to be married so young. As forced or arranged marriages were much more the norm, this would mean the feelings for Romeo would not be taken so much to heart by the Elizabethan audience as they are to those of modern times. All the world's a stage - from Shakespeare's As You Like It Act 2, Scene 7 EssayOne of the most important characters in the play, not only this scene, is the nurse. She provides Juliet with, what seems, her only friend through out. She is the only one, minus Romeo, who is in knowledge of her forbidden marriage, when the nurse says, whilst alone and under no obligation of Capulet, I think you happy in this second match, Juliet has lost her only friend and is now alone and isolated. I feel some of the most sympathy would be evoked for Juliet in this because they would see just how alone and desperate she is. This isolation is also a common factor of modern day suicide, the feeling of loneliness, the fact Juliet must now control all her feelings and emotions and keep everything to herself is a very clear and suicidal move written by Shakespeare. Juliet becomes more apparently suicidal as she begins to be withdrawn and in agreement with the nurse, in the Baz Luhrmann production Juliet is shown saying amen as a watery almost none compliance saying almost with no meaning, yet I feel it could also mean that she is doing it as a was of saying I agree to all of the past speech and that she means what she says about how she would rather be dead than be with Paris. Juliet continues after the nurse leaves with if all else fail, myself have the power to die. It is now clear how desperate and suicidal Juliet now is and that she has lost what seems the will to live. The audience now feels shock and desperation for her, as they realise how the prologue is slowly unravelling. In conclusion we realise that as a modern audience we have hugely different points of sympathy and views to that of an Elizabethan society. Whilst this society would pity many of the pressures and unstable knowledge of her place with both her family and her place in the society she lives in alone. An Elizabethan may feel she should accept her place being less in control and understanding how she is to marry and bare children. We are also sickened be Capulets abuse and use of women and how he feels his sex makes him dominant of the household the shakespearian audience may feel this the norm also as the globe theatre in those days was more populated by men. This scene, I feel, is a turning point in the play it is where a risking but generally joyus life is catapulted to a suicidal mad town of fear, devastation and realisation of the things expected of a girl so young yet perceived as so old. From when she is spoken over like a child yet expected to marry and commit like many people do in there late life-wise twenties. Not only does this scene evoke sympathy for Juliet s does it for the nurse and lady capulet and all others under the reign of Capulets dominating power. We realise that it is from these fatal loins of the two familys that the true sadness and forbidden love of two star crossd lovers and their tragic tale form and create one of the greatest love stories of all time.